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Copywriting Portfolio
CARLY
Jo Lizé
Kohl's
As a copywriter at Kohl's, I had the opportunity to lead brand launches, national rebrand initiatives, train our newest writers, and gain experience in social, digital, in store, direct mail and more.
Kohl's Home
See how I brought to life Kohl's refreshed home department with a new brand voice.
Sephora at Kohl's Loyalty Rebrand
Built from the partnership between Sephora and Kohl's, this project focuses on optimizing the loyalty experience to increase membership in both.
Socials
Some of my all-time faves featured on Kohl's social channels.
Digital Media
Digital spotlights featuring copy I'm proud of.
Pride Month
2024 Kohl's Rebrand
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