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Carly Lizé's
copy & content portfolio.
Senior Marketing Specialist and Copywriter at heart with over six years of experience strategically building, executing, and optimizing integrated marketing campaigns across CPG, e-commerce, retail, and social-first brands.
Kohl's
As a copywriter at Kohl's, I led brand launches, national rebrand initiatives, trained our newest writers, and developed campaigns across social, digital, direct mail and more.
Mingle & Co.
I had to opportunity to lead the brand launch for one of our newest in-house, private label brands. Meet Mingle & Co., whose brand identity was built over the course of one month by myself and a team of three kick-ass designers.
The Home Relaunch
Worked on a concept to relaunch and refresh Kohl's home collection, emphasizing new product offerings and building anticipation with the sweepstakes creative, social posts, and landing page updates.
Socials
Provided strategic direction, in-graphic headlines, and post copy across all social channels.
In-Store Marketing
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