top of page
carly's copywriting portfolio.
Kohl's
As a copywriter at Kohl's, I had the opportunity to lead brand launches, national rebrand initiatives, train our newest writers, and gain experience in social, digital, in store, direct mail and more.
The Home Relaunch
Worked on a concept to relaunch and refresh Kohl's home collection, emphasizing new product offerings and building anticipation with the sweepstakes creative, social posts, and landing page updates.
Socials
My all-time faves featured on Kohl's social channels.
Kohl's Rebrand
Digital Media
Digital spotlights featuring a refreshed brand voice.
Pride Month
In-Store Marketing
In-store marketing assets I wrote for while freelancing for Kohl's.
bottom of page