Carly Lizé's
copy & content portfolio.
Senior Marketing Specialist and Copywriter at heart with over six years of experience strategically building, executing, and optimizing integrated marketing campaigns across CPG, e-commerce, retail, and social-first brands.
eBay
As a Content Manager at eBay, I created content that empowered sellers to grow their businesses. From educational landing pages to inspirational email campaigns, I developed strategic B2B content that informed, engaged, and drove action.
Seller News
Every month, eBay sellers receive Seller News, informing them of important updates and changes to the platform. I was responsible for drafting source copy translated for 15 countries, and received by over 10 million sellers.
Landing Page
Seller Center Landing Pages
Designed, wrote and launched three new pages on the Seller Center, serving as a starting point for eBay business sellers.
Start Selling on eBay
How to Sell on eBay
What to Sell on eBay
C2C Seller Campaign
The goal of this campaign is to encourage casual sellers on eBay to keep listing, earning and selling on the platform. This campaign targeted two groups, those who had sold more than five items in one month and those that had sold under.
Banners & Push Notifs
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