Carly Lizé's
copy & content portfolio.
Senior Marketing Specialist and Copywriter at heart with over six years of experience strategically building, executing, and optimizing integrated marketing campaigns across CPG, e-commerce, retail, and social-first brands.
Jones x Crayola Limited Release
4,468 Six-Packs Sold · $133K+ Revenue · 5.58x Meta ROAS · $10.16 CPA/CAC · 15K+ Instagram Engagements
The colorful world of Crayola meets iconic Jones flavors. From collaborating on strategic direction to owning all campaign messaging, social distribution, and email builds + sends, I helped bring this nostalgic collaboration to life across email, organic, and paid social.
Organic Social
Teaser
Post copy: You know that new-box smell. The wait is almost over. 🖍️🎨 #JonesSoda
Launch Day
Post copy: You colored outside the lines. We bottled it. 🖍️🌟
Jones x Crayola All Grown Up is officially here. Discover six flavors dressed up in classic Crayola colors:
❤️ fruit punch: razzmatazz
🧡orange & ceam: sunset orange
💛pineapple cream: dandelion
💚green apple: granny smith apple
💙berry lemonade: robin’s egg blue
💗fufu berry: razzle dazzle rose
Each 6-pack comes with four limited edition coloring pages and yes, a real 8 ct. box of Crayola crayons is packed right inside.
Taste the nostalgia before it's gone for good. Link in bio.
Teaser
Launch Day
Contest Mechanic
